MiQ has launched MiQ Sigma, its proprietary AI-powered platform, in India at a special event in Mumbai, designed to help marketers navigate an increasingly fragmented multi-platform media landscape.
The announcement was made by Gurman Hundal and Varun Mohan, who outlined the growing opportunities in India’s rapidly evolving advertising ecosystem.
Operating in India for more than six years, MiQ said the launch of Sigma strengthens its technology-led capabilities in one of the world’s fastest-growing advertising markets. The platform is designed to unify fragmented data, media, and performance signals into a single decision-support environment, enabling advertisers and agencies to plan, optimise, and measure campaigns across multiple platforms.
The development builds on MiQ’s strategic data partnership with Samba TV, which enables cross-screen television insights and analytics. Together, the integration aims to deliver unified planning, activation and measurement capabilities for omnichannel programmatic campaigns.
“With MiQ Sigma, our focus is on enabling better decisions for Indian brands in an increasingly complex yet opportune market. India represents one of the most dynamic advertising markets globally, and Sigma is built to scale with the market and adapt to India’s unique diversity across language, content and consumption to deliver superior and measurable media outcomes to brands,” said Gurman Hundal, Global CEO & Co-founder, MiQ.
“Our ambition in India is to simplify decision-making in an increasingly complex media environment. MiQ Sigma is built to help advertisers move beyond fragmented planning and toward more connected, accountable outcomes across screens,” added Varun Mohan, Chief Commercial Officer India, MiQ.
During the launch event, MiQ also demonstrated the platform’s functionality through a live demo, highlighting how Sigma can simplify complex campaign activations across markets.
With Sigma, the company said it intends to deepen its long-term commitment to India and position itself as a key partner for brands managing complex multi-platform programmatic advertising.
