Every year, many people make promises to adopt healthier habits, but by February, most have already forgotten them. However, NIC (Walko Food Company Pvt. Ltd.) offers a sweet solution that’s easy to keep: cutting down on sugar.
The brand’s new No Added Sugar Range proves that you don’t have to sacrifice taste to reduce sugar. The range features five tempting flavours, including Alphonso Mango and Tender Coconut, all without the added sugar.
In NIC's latest campaign, two friends share a light-hearted conversation about how other friends’ New Year’s resolutions failed, while the No Added Sugar Range stands as a practical, delicious choice.
Abhijit Avasthi, Founder of Sideways, spoke about the campaign, “People talk a big game about lifestyle changes, but struggle to keep them. At least with NIC’s new range they can cut sugar easier. The campaign is a light hearted take on the same, through a candid conversation between friends.”
Sanjiv Shah, Co-Founder of Walko Food Company, added, “Throughout our journey with NIC we have always had a customer first approach offering premium ice creams across a diverse set of flavours from fruit to exotic global ingredients and even Indian inspirations. Our No Added Sugar Range is an enabler for all our customers who want to consciously bring about a change in their lifestyle in the most delicious way possible."
As part of the campaign, multi-city hoardings have been launched in four cities. The new range is available online or at local parlours, offering a healthier yet indulgent alternative to traditional sugary treats. Go ahead—cut sugar, not taste.
