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IMPACT Stories
VIDEO INTERVIEW: PHD’s Eileen Ooi & Monaz Todywalla on Redefining Media Strategy in India
BY NEETA NAIR
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Air India Express’ new campaign celebrates travel as a journey of self-discovery
BY TEAM IMPACT
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Titan and Ogilvy's New Diwali Campaign Celebrates the Gift of Time
BY TEAM IMPACT
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Ad Lib or Ad Break? Brands Steal the Spotlight at Concerts
BY Yash Bhatia
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Snehita Chakravorty joins KFC India (Yum! Brands) as Marketing Manager – Dine-in Business
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NICMAR Appoints Tonic Worldwide as Digital Marketing Partner
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Cover Story
Earning a PhD in Winning Accounts
BY NEETA NAIR
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AI platform searches hit 654 million in India’s pre-festive season: GIPSI’s GRWAi report
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LG Electronics India announces ₹11,607 crore IPO, subscription opens October 7
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KFC India & Snickers launch limited-edition Choco Mousse Cake dessert
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Heineken 0.0 partners with FanCode to deliver immersive F1® fan experiences in India
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Quick Commerce Becomes Core to D2C Growth, But at What Cost?
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Streax signs Sara Ali Khan to showcase smooth, frizz-free hair in latest TVC
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Tribes and Medulla Launch Capsule, a Specialist Healthcare Experiential Agency
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Q-up for Ads
BY Antora Chakraborty
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Parle-G’s Durga Puja ad captures Kolkata’s art, culture, and ‘maatir manush’ spirit
BY TEAM IMPACT
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HUL Cuts Prices on Everyday Products After GST Change
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Spotlight
Who Killed SEO?
BY Ruchika Jha
CMO Interview
Haier’s Growth Strategy
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AI - New Money Spinner for Agencies
BY Anushka Sengupta

TOP STORY

Caution: Brands Fighting Ahead

From Veeba’s subtle swipe at Maggi to Philips’ legal jab at Bombay Shaving Co., comparative ads push boundaries, testing how far brands can go

The Rebel Recipe

‘Creative work now brings least revenue’

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Eileen Ooi and Monaz Todywalla of PHD speak to Neeta Nair of Impact Magazine