Nivea has introduced its latest bodycare innovation in India, the Super 10 Serum Lotion, aimed at addressing commonly overlooked concerns such as dullness, uneven skin tone and dark spots.
Positioned as a breakthrough in body skincare, the product is powered by Niacinamide and 120X Vitamin C, alongside Vitamins A and E, and is designed to work up to 10 layers deep into the skin. The formulation promises visibly healthier, more radiant-looking skin within five days, combining high-performance ingredients with a lightweight, non-sticky texture suited for daily use.
The launch reflects a broader shift in consumer behaviour, where facial skincare continues to see higher engagement compared to bodycare, despite persistent concerns around overall skin health. With the Super 10 Serum Lotion, NIVEA seeks to bridge this gap by bringing advanced skincare science into everyday bodycare routines.
To support the rollout, the brand has released a campaign film that underscores the product’s efficacy through a relatable narrative, highlighting both its fast-absorbing texture and visible results. The film centres on simplifying body care while reinforcing the importance of consistent usage.
Geetika Mehta, Managing Director, Nivea India, said, “Consumers today are increasingly aware of skincare ingredients and are looking for solutions that deliver visible results. With the Super 10 Serum Lotion, we are bringing efficacious ingredients like Niacinamide and Vitamin C into body care, ensuring that consumers don’t have to compromise when it comes to caring for their skin beyond the face. This launch reflects our commitment to combining innovation with trusted care.”
The Super 10 Serum Lotion is available in two variants across leading retail outlets and e-commerce platforms nationwide.
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