Olyv has launched a new out-of-home (OOH) campaign featuring its long-time brand ambassador, former Indian cricket captain Sourav Ganguly, as part of its broader brand-building strategy.
The campaign, which went live on 1 July, features large-format billboards across high-footfall locations in multiple cities. Timed ahead of Ganguly's birthday on 8 July, the initiative builds on the brand's long-standing association with the cricketer and follows Olyv's award-winning campaign from last year.
Backed by a recent Series B funding round, the OOH campaign forms part of Olyv's long-term 360-degree marketing strategy. Through the initiative, the digital lending platform aims to strengthen its visibility while reinforcing its focus on expanding access to credit for India's emerging consumer segments.
The company said the campaign complements its app-led growth, with the platform recording more than 4 crore downloads and a 4.7 rating on the Google Play Store. By extending its presence beyond digital channels, Olyv aims to strengthen its connection with consumers seeking accessible and transparent financial solutions.
Sourav Ganguly, Brand Ambassador, Olyv, said, "This campaign highlights Olyv's commitment towards democratising credit access, serving as a reassuring reminder that simple financial support should be for everyone and is always accessible, which I believe Olyv is doing brilliantly."
Rohit Garg, Co-founder and CEO, Olyv, said, "Our partnership with Dada remains a strong pillar of Olyv's journey. As we enter our next phase of growth, this campaign marks another step towards expanding our reach, fostering deeper customer relationships, and empowering more people to build healthier financial future."
Olyv said the campaign reflects its continued focus on building a financial wellness ecosystem for consumers across emerging India.
