This Diwali, OnePlus has unveiled a new campaign titled, 'Light a Light, Plant a Plant' with Bollywood actor Jackie Shroff.
The initiative is also in collaboration with JK Foundation. It commits to planting 1 lakh plants across India in the spirit of lighting up the future. This special initiative is in continuation of the brand’s initiative of planting 20,000 trees in 2019.
Conceptualised in-house by the OnePlus marketing team and directed by OML (Only Much Louder), the festive marketing campaign is also seen capturing an impactful message: this Diwali, as we light up our homes, let’s plant a plant.
Addressing the campaign, Ishita Grover, Director of Marketing, OnePlus India, shared, “Our ‘Light a Light, Plant a Plant’ campaign is a heartfelt celebration of joy and a brighter, hopeful future this Diwali. This year, we are focusing on the profound impact of shared responsibility towards a brighter future. By sharing the spirit of giving and togetherness, we hope to spark a movement and conversation where celebration and renewed hope for a greener future can go hand in hand.”
