Oriflame has appointed Orkun Gül as Chief Commercial Officer (CCO), as part of its global leadership team.
In this role, Gül will lead the company’s commercial strategy across international markets, with a focus on strengthening its social selling model and expanding its global network of beauty entrepreneurs.
Gül brings over two decades of experience across FMCG, direct selling and network marketing. He has previously held roles at Procter & Gamble and spent over a decade in executive leadership at Avon, working across regions including Europe, the Middle East, Africa and APAC.
He has also served as President of the Turkey Direct Selling Association, where he focused on advancing industry practices around transparency and sustainability.
In his new role, Gül will work on strengthening Oriflame’s commercial capabilities across priority markets and improving the productivity of its global community of over three million beauty entrepreneurs.
Commenting on his appointment, Orkun Gül said, “Oriflame has built a distinctive global community rooted in entrepreneurship, quality products, and direct relationships with consumers. I am excited to join the organisation at this important phase and look forward to working closely with our markets and Beauty Entrepreneurs to accelerate commercial growth, strengthen our network, and unlock new opportunities across regions.”
Edyta Kurek, Senior Vice President and Head of Oriflame India and Indonesia, said, “We are pleased to welcome Orkun to the Oriflame Family. His extensive experience across the social selling ecosystem, and his proven ability to build disciplined, people-first commercial organisations at scale, position him strongly to lead our next phase of growth. As we continue to evolve our social selling model, markets like India remain key growth drivers for Oriflame, and Orkun’s leadership will further strengthen our commitment to empowering our entrepreneur community and expanding our reach across the country.”
The appointment reflects the company’s continued focus on strengthening commercial operations and scaling its global social selling ecosystem across key markets, including India.
