Oriflame India partners with Nitanshi Goel to launch 'Opt Optimals Even Out' in India

Oriflame India has announced a collaboration with actor Nitanshi Goel for the launch of its Opt Optimals Even Out skincare range, strengthening its Optimals portfolio and reinforcing its focus on skinimalist, science-led skincare solutions tailored for Indian consumers.

The launch comes amid growing demand for simplified skincare routines supported by dermatologically tested formulations. Positioned as a strategic addition to Oriflame’s Optimals range, the Opt Optimals Even Out line is designed to address concerns such as pigmentation and uneven skin tone while supporting hydration, skin resilience, and barrier health. The range is formulated with a blend of niacinamide, rainbow algae extract, glycolic acid, and para-probiotic technology.

Nitanshi Goel, who gained recognition for her debut performance in Laapataa Ladies and received Filmfare and IIFA awards, brings cultural relevance and relatability to the brand’s skincare narrative. Her association aligns with Oriflame’s emphasis on authenticity, long-term skin health, and everyday skincare journeys rather than quick-fix solutions.

As part of the collaboration, Goel will feature across Oriflame’s digital platforms, product catalogues, website, and social media channels, supporting visibility for the Optimals range and strengthening engagement with skincare-focused consumers.

Commenting on the collaboration, Abhishek Chakraborty, Head of Brand Communication, Digital, and PR, Oriflame India, said, “Skincare continues to be a key growth priority for Oriflame in India, with consumers increasingly seeking solutions that combine efficacy, gentleness, and simplicity. The Opt Optimals Even Out range reflects our ongoing investment in science-led skincare that addresses real and recurring concerns while supporting overall skin health.”

Sharing her perspective, Nitanshi Goel said, “I am drawn to skincare that prioritises consistency and skin health over quick fixes. As someone who is always on the move, I value routines that are simple yet effective, and the Opt Optimals Even Out range fits seamlessly into everyday life.”

Suitable for all skin types, the Opt Optimals Even Out range includes cleansers, a targeted serum, creams, a skin protector with SPF 50, and gel-based face patches. Priced between ₹469 and ₹1,899, the products are available on Oriflame’s website and through its brand partners.

With this launch, Oriflame continues to deepen its presence in high-growth skincare categories such as hyperpigmentation and barrier repair, while evolving its India strategy around simplicity, science, and trust-led beauty solutions.