Pay10, a digital payments and financial technology company, has announced the appointment of Virat Kohli and Anushka Sharma as its global brand ambassadors. The duo will feature in Pay10’s upcoming campaigns coinciding with the launch of its UPI-enabled payments app in India.
According to the company, the collaboration brings together two public figures with global recognition to amplify Pay10’s vision of simplifying and securing digital payments for consumers and businesses, particularly small and medium enterprises. The ambassadors will appear in a series of brand films, digital activities, and integrated campaigns that focus on the company’s stated goals of enabling seamless, inclusive, and interoperable payments.
Prabhpreet Singh Gill (Harry Gill), Chairman, Pay10, said, “Pay10 is building a brand for the next generation of digital finance, one that is innovative and highly trusted. Virat and Anushka embody these same qualities. His discipline, performance and passion and her creativity, authenticity and entrepreneurial spirit together make them ideal brand ambassadors to tell our story as we launch the Pay10 brand.”
Pay10’s Alternative Payment Methods (APM) platform is described by the company as an integrated solution combining stored value, consumer and merchant wallets, and Dynamic QR-driven payments into one experience. The firm stated that it supports national initiatives like UPI and aims to facilitate digital-first economies through secure, real-time payment solutions.
Virat Kohli said, “Pay10 is transforming digital payments by setting new standards for innovation, trust, and excellence. I’m proud to support a brand that shares my commitment to constantly pushing boundaries and striving for world-class performance.”
Anushka Sharma added, “Payments with Pay10 are smooth and secure, giving businesses and their customers convenience, speed, and trust. I understand how important it is to have reliable payment solutions that make every transaction effortless.”
The company said that with the combined social following of more than 500 million across platforms, Virat Kohli and Anushka Sharma’s association is expected to help Pay10 strengthen its brand visibility and connect with diverse audiences ahead of its UPI app rollout.
