Philips India has appointed actor Yash as the brand ambassador for its men’s grooming portfolio and launched the ‘Trimmers Ka Baap’ campaign featuring the actor.
The partnership follows social media conversations earlier this year after fans spotted Yash using a Philips trimmer in a behind-the-scenes video.
The campaign film positions Philips trimmers as Yash’s preferred grooming product and features the Philips All-in-One Trimmer with BeardSense Technology. The product uses technology that scans beard density 125 times per second and adjusts power according to hair density.
Speaking about the association, Rocking Star Yash said: "I've trusted Philips with my grooming for years, long before this partnership was even a conversation. So, this felt like the next step with a brand I already believe in. Grooming is part of everyday life and having products that deliver consistency and performance matters to me, and that's what I value about Philips."
Commenting on the collaboration, Smit Shukla, Zone Business Leader- Personal Health, Philips Indian Subcontinent, said: "The best partnerships are often the most authentic ones. When fans organically discovered Yash using a Philips trimmer, it reinforced the trust consumers have placed in Philips over the years. As one of India's most loved style icons, Yash perfectly embodies confidence, individuality and excellence in grooming. Through our 'Trimmers Ka Baap' campaign and our partnership with Toxic, we're excited to showcase how Philips' innovation, led by our BeardSense Technology, helps consumers achieve professional-grade grooming at home."
Philips has also partnered with ‘Toxic: A Fairy Tale for Grown-ups’ as its Official Grooming Partner ahead of the film’s worldwide release on 26 August 2026. The partnership will connect the grooming brand with the film’s lead actor and campaign ambassador.
The integrated campaign will run across digital, social media, cinema, OTT, outdoor, retail and experiential platforms. Philips’ men’s grooming products are available through e-commerce, quick-commerce and modern retail channels across India.
