Pidilite Industries has released its Annual Report for FY2025-26, using the corporate document to pay tribute to advertising veteran Piyush Pandey and his long-standing association with the company. The report looks back at Pandey’s creative contribution to brands including Fevicol, Fevikwik and M-Seal, and the role his storytelling played in shaping their cultural relevance.
Sandeep Tanwani, Chief Marketing Officer, Pidilite Industries, said, “For decades, Piyush Pandey helped shape the voice of our brands and create stories that became part of India’s cultural fabric. This Annual Report is our way of celebrating a partnership that went far beyond advertising and played a significant role in building enduring consumer trust and brand love for Pidilite. As we reflect on another year of strong business performance, we also wanted to honour the creativity, conviction and storytelling that helped make brands like Fevicol, Fevikwik, Dr Fixit household names across generations.”
The report revisits the stories behind campaigns including How to Fish the Fevikwik Way, Dum Laga Ke Haisha, The Egg that Hatched a Legend, The Journey that Fevicol Bus Took, The Will that Changed the Game for M-Seal and The Fevikwik Kabadiwalli Fix. Its concluding chapter, End of an Era, is dedicated to Pandey’s contribution to Indian advertising.
Pooja Tandon, Chief Design Officer, Pidilite Industries, said, “Our annual reports have always gone beyond reporting numbers. They are an opportunity to reflect Pidilite’s values, culture and the relationships that have shaped our journey. For this edition, we wanted to create something that also serves as a tribute. The design draws on storytelling, bringing together archival material, campaign narratives, personal memories and interactive elements to celebrate Piyush Pandey’s immense contribution to Pidilite and Indian advertising. Every page is a tribute not just to memorable campaigns, but to the creative spirit, cultural insight and human connections behind them. This keepsake edition was truly a collaborative effort, with contributions from Pidilite, its board, Ogilvy, Prasoon Pandey and many others who have been part of this remarkable journey.”
The annual report thus combines Pidilite’s FY26 business reporting with an editorial-style retrospective on one of the company’s most significant creative partnerships.
