Polycab India has unveiled a festive campaign anchored by a new TVC.
The TVC weaves together the essence of India’s diverse festive spirit. At the heart of these moments is India’s trusted electricians, installing and maintaining Polycab’s product range including Wires, Cables, Switches, Switchgears, Fans, and Lighting that keep festival homes and public celebrations safe, bright, and happy.
The soundtrack, composed by Salim–Sulaiman, blends traditional Indian musical elements with a contemporary modern arrangement.
Commenting on the launch, Shwetal Basu, Senior Vice President, Brand and Marcom, Polycab India, said, “Festivals shine brighter when they’re safe. At Polycab, we’re proud to be the trusted connection behind India’s celebrations — lighting up homes, protecting what matters, and powering joy. This festive film, enriched by Salim–Sulaiman’s soulful music, is a tribute to the spirit of India and the quiet heroes who make every celebration possible.”
Sean Gomes, Partner, Creative, at R K SWAMY, said, “India's festival season is a kaleidoscope of colors, lights and joy with each region celebrating in its own unique way. We recognized the crucial role electricians play in illuminating this vibrant landscape. To honour their dedication, we crafted a lively jingle set to the energetic and melodious music by the acclaimed dynamic duo Salim-Sulaiman. Our lyrical tribute embodies Polycab's commitment to India's Safe Happy Connection.”
The TVC is now live on digital platforms and will soon be amplified across leading television channels, reinforcing Polycab’s commitment to building safe, happy connections.
