Builds on leadership in wires and cables to position fans as a natural extension of trust, performance and reliability
Polycab India Limited has launched a new brand campaign for its fans category, aiming to extend its positioning from wires and cables into broader home electrical solutions.
The campaign is based on the insight that consumers tend to rely on trusted brands across different aspects of home infrastructure. It presents a narrative where a homeowner, already using Polycab wires, chooses Polycab fans as a continuation of that preference for reliability and performance.
Watch the campaign here:
By linking the fans category to its established leadership in wires and cables, the brand positions its fan offerings as an extension of its core strengths in safety, performance and durability.
The campaign highlights the role of wiring as the foundation of a home and presents air circulation through fans as a complementary element in enhancing everyday living. It also draws attention to features such as motor performance, air delivery and design.
Commenting on the campaign, Shwetal Basu, Senior Vice President – Brand & Marcom, Polycab India Limited, said “At Polycab, leadership is built on trust, quality and consistent performance. Our fans campaign draws from this very ethos. When consumers choose Polycab wires, they choose peace of mind. With Polycab fans, we are extending that same assurance—bringing powerful, reliable air into homes through a brand they already trust”
The campaign is being rolled out across television, digital and social media platforms, with a focus on strengthening Polycab’s presence in the fans segment while reinforcing its broader positioning in home electrical solutions.
