Polycab, an Indian manufacturer of electrical wires and cables, has released a Christmas television commercial for its product Polycab Green Wires, focusing on the message that safety at home is central to the festive season.
Titled 'Safety Hai Sabse Bada Gift… Usse Samjhauta? No Chance.', the film is set in a decorated home during Christmas. It features Santa noticing flickering lights and becoming concerned about electrical safety. Using X-ray vision, he looks inside the walls to inspect the wiring. The film concludes with Santa placing Polycab Green Wires under the Christmas tree, reinforcing the idea that safe wiring supports celebrations and everyday living.
Through Green Wires+, the company reiterates the importance of selecting certified wiring for residential use. According to Polycab, the product is designed to reduce smoke and toxic emissions during emergencies, is made with 99.97% pure copper, and offers improved heat resistance and the use of environmentally conscious materials.
The campaign is being rolled out across television, digital platforms and social media until the New Year. It is supported by festive influencer activity and retail-level visibility. The film has been released in Hindi and Malayalam and is available on YouTube and Instagram.
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