Pond’s has collaborated with Avatar: Fire and Ash, one of the most anticipated cinematic releases globally on December 19, 2025, cinema-led campaign in association with PVR INOX Cinemas across India in a bid to showcase unique and immersive storytelling.
Timed with the latest chapter of the Avatar universe, the collaboration brings together to introduce Pond’s Anti-Blue Light UV Miracle, a sunscreen designed for modern, screen-first lifestyles, through an experiential rollout.
The campaign, an integrated outreach to consumers via PVR INOX Cinemas, influencer and creator content, experiential kits for audiences inspired by cinema popcorn culture, and immersive on-ground installations, is here to create awareness and induce a skincare protection conversation that consumers often forget to have.
It also draws parallels between the new-age threat of blue light from screens impacting skin, and the new, aggressive Na'vi tribe known as the Ash People in the world of Pandora.
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