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Asia Cup Live in Cinemas: A New Arena for Brands to Engage Fans?
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Ballots with Benefits
BY Pritha Pahari
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PVR INOX Re-releases 'Kal Ho Naa Ho' for 21st Anniversary Celebration
BY TEAM IMPACT
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PVR INOX Launches Kareena Kapoor Film Festival Celebrating Bollywood Star's Iconic Films
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‘Either We Don’t Do It At All, Or We Do It With A Bang’

Udyan Ghai, Group Head of Marketing, Apollo Tyres, shares how the Rs 579-crore Team India jersey deal strengthens brand and dealer engagement

DPDP: Data Done Differently

Restoring The Standard

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Sumanto Chattopadhyay AKA The English Nut speaks to Neeta Nair of IMPACT about his new book