PVR NEST, the CSR arm of PVR INOX Limited, has partnered with St. Jude India ChildCare Centres to launch Renu vs the City, a public service film aimed at raising awareness about childhood cancer. The film will be screened across PVR INOX cinemas in Delhi and Gurugram as part of PVR NEST's 'Let's Start Doing Good' Sustainable Development Goals (SDG) initiative.
The film portrays the challenges faced by children undergoing cancer treatment and their families, highlighting the importance of timely treatment, holistic care and strong support systems. Through the initiative, PVR NEST is leveraging the reach of cinema to encourage empathy, understanding and community support for families navigating childhood cancer.
Speaking on the partnership, Ms. Deepa Menon, Founder – PVR NEST and Sr. Vice President – Corporate Communications & CSR, PVR INOX Limited, said, "For nearly two decades, PVR NEST has been creating safe and inclusive spaces where women, children and communities can access care, dignity and opportunity. Through Let's Start Doing Good, we are extending that commitment to the big screen by bringing stories that inspire empathy and meaningful action. Renu vs the City is a deeply moving reminder that every child battling cancer deserves not only quality treatment but also compassion from family and community. We are proud to partner with St. Jude India ChildCare Centres to share this important message with audiences across Delhi and Gurugram."
Anil Nair, CEO, St. Jude India ChildCare Centres, said, "Renu vs the City shows that behind every childhood cancer journey is a family navigating immense challenges with courage and hope. We are grateful that this film shines a light on the importance of holistic care in helping children complete treatment and look towards a healthier future. We hope that as audiences watch the film in cinemas, it inspires greater empathy, understanding and support for children and families facing cancer."
The initiative aims to spark conversations around childhood cancer and reinforce the role of compassion and community support in helping every child complete their treatment journey with dignity and hope.
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