Prega News, a pregnancy detection kit brand from Mankind Pharma, has launched its Mother’s Day campaign ‘Pregmadam’ in collaboration with Yes Madam, an at-home salon and wellness service platform.
As part of the campaign, Prega News and Yes Madam are offering a discount on select at-home salon and spa services for expecting mothers, available through a dedicated campaign page.
The campaign is spearheaded by a digital film that captures the emotional and physical journey of expecting mothers, highlighting the importance of small moments of care and comfort. The initiative is being amplified through influencer collaborations, encouraging families and partners to actively participate in supporting mothers.
Commenting on the campaign, Joy Chatterjee, Vice President and Head of Sales and Marketing, Mankind Consumers Products Private Limited said, “Prega News has always been committed to supporting women through every stage of their motherhood journey. With ‘Pregmadam’, we wanted to go beyond awareness and create a meaningful, service-led initiative that truly responds to the everyday realities of pregnancy. From nausea and mood swings to fatigue and frequent discomfort, expecting mothers often find it difficult to prioritise personal care and grooming. Through our partnership with Yes Madam, we aim to bridge this gap by enabling easy access to wellness and grooming services, so mothers can feel comfortable, confident, and cared for throughout their pregnancy journey.”
Aditya Arya, Co-founder and CEO, Yes Madam added, “At Yes Madam, we believe in supporting women through key stages of life. As part of this belief, we introduced a 0% commission model for pregnant service partners to better support them during this phase. ‘Pregmadam’ is a natural extension of this belief, where we are now extending the same care to expecting mothers through safe, convenient, and thoughtfully curated at-home services. We believe small moments of care can make a meaningful difference during this time.”
The campaign has been conceptualised and creatively executed by Kinnect. Sharing more about the collaboration, Ankur Garg, Executive Creative Director & Design Head (North), Kinnect said, “As a parent of two, I’ve seen how pregnancy goes beyond milestones it’s a journey that needs consistent, thoughtful care. At the heart of the Prega News × YES Madam collaboration ‘PregMadam’ is the curation of thoughtfully designed care packages to bring comfort, ease and support closer to her, every single day. The campaign builds on this by encouraging partners, especially husbands, to be more present and involved because when care is thoughtfully curated and personally delivered, even the smallest gestures can mean everything.”
