Ahead of International Women’s Day, PregaNews, the pregnancy detection brand from Mankind Pharma, has launched a new digital film aimed at encouraging open conversations around postpartum experiences, a phase that often remains overlooked despite being one of the most emotionally and physically demanding periods in a woman’s life.
According to the brand, nearly one in five mothers in India experience postpartum depression after childbirth. However, many continue to struggle in silence, often hesitant to seek help due to fear of judgement or misunderstanding.
The campaign film highlights how postpartum struggles are frequently normalised in everyday conversations, with new mothers often expected to accept discomfort, emotional challenges and exhaustion as a natural part of motherhood without openly expressing their feelings. Through relatable moments and authentic storytelling, the film aims to foster a more supportive environment where women feel comfortable sharing their experiences without hesitation or judgement.
Commenting on the campaign, Joy Chatterjee, Vice President and Head of Sales and Marketing for Consumer Division, Mankind Pharma, said: "At PregaNews, we believe that supporting women goes beyond pregnancy detection. Motherhood is a deeply personal journey, and every woman deserves understanding and empathy during this transformative phase. Through this campaign, we hope to encourage meaningful conversations around postpartum experiences and help create an environment where women feel heard, supported and reassured."
The initiative reflects PregaNews’ continued commitment to supporting women beyond pregnancy, recognising that motherhood involves emotional wellbeing alongside physical health.
The film was conceptualised and executed by SG Dream Media, with Shweta Bhuchar, Co-founder and Producer, and Gaurav Bhardwaj, Co-founder and Director, leading the project. The narrative focuses on portraying the quiet realities many new mothers face but rarely articulate.
With this Women’s Day initiative, PregaNews aims to extend its role from being a pregnancy detection brand to becoming a participant in broader women’s health conversations, addressing not just milestones but also the realities that follow them.
