Mankind Pharma, India’s fourth-largest pharmaceutical company, has launched a video campaign featuring actor Amitabh Bachchan to promote organ donation awareness on World Organ Donation Day. The campaign, titled Live Beyond Your Life, aims to highlight the country’s low organ donation rates and encourage more individuals to register as donors.
In India, less than 1% of every 10 lakh people have pledged to donate their organs, resulting in a significant shortfall. This has led to a large number of patients waiting for organ transplants, including kidneys, liver, eyes, and hearts.
Rajeev Juneja, Vice-Chairman and Managing Director, Mankind Pharma, said, “At Mankind Pharma, we believe that collective action has the power to transform healthcare outcomes. Our organ donation awareness campaign reflects our steadfast commitment to tackling one of India’s most pressing health challenges. Registering as an organ donor is a simple step, yet it holds the power to change and even save multiple lives. By this initiative, we aim to engage with our wider community and honour the compassionate individuals who choose to give the ultimate gift of life. We call upon every Indian to take this pledge and be part of a legacy that continues long after our time.”
Dr Kanika Rastogi, Deputy Director – National Organ and Tissue Transplant Organization (NOTTO), commented, “India’s low organ donation rate has left thousands of patients waiting for a second chance at life. This campaign by Mankind Pharma is an important step in addressing this shortage. By creating awareness and simplifying the process of registration, we can inspire more people to pledge. Just one donor has the power to save up to eight lives, a gift of hope that truly extends beyond our own.”
Medical professionals Dr A.K. Bhalla (Sir Ganga Ram Hospital) and Dr Neelam Mohan (Medanta) also spoke about the importance of organ donation. They addressed common misconceptions and highlighted the gap between demand and availability. Both acknowledged the relevance of Mankind Pharma’s initiative in raising awareness.
The campaign video featuring Amitabh Bachchan calls on the public to consider registering as organ donors. Mankind Pharma states that the initiative aims to inform and encourage participation in organ donation, framing it as a step that can benefit many individuals in need.
On World Organ Donation Day, the company has urged people across India to reflect on the impact of becoming an organ donor, underlining that such a decision can have long-term effects on the lives of others.
