Speaking on the launch, Rachit Vohra, Sr. Director – Sales, Kellanova, commented, “Over the years, Pringles has established itself as a brand that consumers recognise not just for its product, but for the experience around it whether it’s the pop of the lid, the unique shape of the crisps, the iconic can, or the way the brand shows up culturally. This campaign draws on those cues to translate a familiar product moment into a shared experience. As we continue to expand the brand in India, this ATL debut allows us to build reach while reinforcing the distinctiveness that consumers associate with Pringles.”
The launch marks a strategic shift for Pringles in India, as it transitions towards broader, ATL-led storytelling while retaining its core playful identity.
