Procol, an Agentic AI platform for procurement and finance, has announced the appointment of Shaivya Gupta as Chief Marketing Officer (CMO).
In this role, he will lead the company's global marketing, brand and communications function, with a focus on strengthening market positioning, shaping its category leadership narrative and supporting expansion into strategic international markets, including the United States. Gupta will also be responsible for strengthening customer engagement, and scaling brand and demand-generation initiatives.
Commenting on his appointment, Gupta said, "I'm taking on this role at a defining moment for enterprise procurement. AI is transforming the function from a transactional, back-office operation into a strategic driver of business value, enabling enterprises to make faster, more intelligent and data-driven decisions. Procol has built an Agentic AI platform that is reimagining how procurement operates, and my focus is on strengthening our market presence, building deeper engagement with enterprise leaders, and ensuring Procol leads the conversation around the future of AI-powered procurement in India and global markets."
