Publicis Media India has launched Spark Foundry India as part of its plan to broaden its media portfolio. Niti Kumar, previously Chief Growth Officer, Publicis Media India, has been appointed Chief Executive Officer of the new agency.
Ravi Bhaya will take on the role of Chief Growth Officer, Publicis Media India. Jai Lala and Rathi Gangappa will continue to lead Zenith and Starcom. Both will also take on expanded mandates under Publicis Connected Media, with Lala sponsoring Connected CRM and Gangappa sponsoring Connected Influence.
Kumar, Lala, Gangappa and Bhaya will report to Lalatendu Das, CEO, Publicis Media South Asia.
Commenting on the launch of Spark Foundry India, Lalatendu Das, CEO, Publicis Media South Asia, said: “I am delighted to welcome Niti Kumar as CEO of Spark Foundry India and Ravi Bhaya as Chief Growth Officer, Publicis Media India. Both leaders bring an exceptional track record of driving integrated media strategies, accelerating business growth, and building high-performing, future-ready teams. At the same time, I congratulate Jai Lala and Rathi Gangappa on their new, enhanced mandates. Their combined expertise will be instrumental in strengthening our strategic vision, deepening client partnerships, and unlocking new opportunities for innovation and growth in India’s ever-evolving media ecosystem.”
Anupriya Acharya, CEO, Publicis Groupe South Asia, added: “Publicis Media has been a consistent growth engine for Publicis Groupe India, delivering strong double-digit growth over the past 10 years. Beyond its impressive performance, India has emerged as a strategic hub for innovation, talent, and transformative media solutions. I applaud Lalatendu and the entire media leadership team for their vision and for driving growth, innovation, and measurable impact for our clients.”
