AdGlobal360 (AGL), a MarTech company and member of Hakuhodo International, has been appointed as the integrated digital media partner for Radico Khaitan.
Under the mandate, AGL will lead digital media strategy, media planning and buying, social media management, influencer engagement and digital solutions across Radico Khaitan's portfolio of brands. The partnership aims to strengthen the company's digital presence and enhance consumer engagement across platforms.
Radico Khaitan's portfolio includes brands such as Rampur Indian Single Malt, Jaisalmer Indian Craft Gin, Royal Ranthambore Heritage Collection Whisky, Magic Moments Vodka and 8PM Whisky.
The collaboration combines Radico Khaitan's brand portfolio with AGL's capabilities across media, creator ecosystems, data intelligence and digital marketing solutions. It will also draw on Hakuhodo's Sei-Katsu-Sha philosophy to develop consumer-centric digital experiences.
Commenting on the partnership, Kunal Madan, Chief Marketing Officer at Radico Khaitan, said, "At Radico Khaitan, our focus remains on building brands that are deeply rooted in emotion and cultural relevance, while staying sharply aligned to evolving consumer expectations. In collaboration with AGL, we look forward to strengthening our creative and digital marketing ecosystem to deliver more meaningful and impactful brand experiences at scale."
Speaking on the win, Rakesh Yadav, CEO, AdGlobal360, said, "Radico Khaitan has built some of India's most beloved brands by staying deeply connected to consumer culture, and that is exactly the kind of partnership where data and creativity must work as one. We are excited to bring together insight-led creative intelligence, technology, and strategic media expertise to strengthen their digital presence and consumer engagement. This win reflects our belief that the most impactful brand experiences are built at the intersection of deep consumer understanding and smart marketing architecture."
The partnership comes as brands increasingly look to strengthen visibility and engagement across search, social and emerging AI-led digital environments.
