Crocs India has launched a new digital campaign featuring Rakesh Bedi, centred on humour and everyday social interactions.
The campaign film is built around a simple premise where a routine handshake escalates into a series of exaggerated and unexpected moments. The narrative culminates in a twist referred to as the 'Crocshake,' which serves as the central device to highlight the brand’s positioning around individuality and comfort.
Conceptualised by One Hand Clap, the campaign draws on the growing popularity of nostalgia-driven and character-led content across digital platforms. The choice of Rakesh Bedi aligns with this approach, leveraging his recent visibility in popular culture.
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According to the company, the campaign aims to connect with audiences through relatable scenarios and humour, while integrating the brand into ongoing cultural conversations.
Commenting on the campaign, Manoj Juneja, Country manager, said "At Crocs, we’ve always believed in staying culturally relevant and connecting with our audiences through moments that feel real and relatable. This campaign with Rakesh Bedi is a perfect example of how we blend humor, nostalgia, and contemporary trends to create content that not only entertains but also sparks conversations. It’s about showing up where our audience already is and doing it in true Crocs style."
"What I loved about this campaign was how naturally the humor came through. It takes a simple, everyday situation and turns it into something completely unexpected. The idea is fun, the energy on set was great, and it’s always exciting to be part of something that audiences can instantly connect with and enjoy," said Rakesh Bedi.
The campaign continues Crocs India’s focus on digital-first storytelling, combining humour, pop culture references and character-driven narratives to engage audiences.
