Rapido has unveiled a new brand identity, marking its shift from a bike-taxi operator to a multi-modal mobility platform operating across more than 400 cities.
The updated identity replaces the company’s earlier bike-centric logo with a wordmark design, reflecting the expansion of its services beyond bike taxis.
Founded in 2015 as a bike taxi service, Rapido now operates across bike taxis, auto-rickshaws and cabs. The platform has also added parcel deliveries and travel bookings, including flights, hotels, buses and trains, through an integrated online travel offering within its app. The company says it facilitates over 5 million rides a day across 400 cities.
By removing the bike icon from its logo, Rapido is signalling its move beyond a single mode of transport as it positions itself as a broader mobility platform.
“Our new brand identity is a milestone that mirrors the scale and diversity of the millions of journeys we facilitate every day,” said Pawandip Singh, Chief Marketing Officer, Rapido. “Rapido has always stood for simplifying travel and making it affordable for all. By evolving our visual language, we are reinforcing our promise to be the 'Wheels of Bharat'—moving beyond our origins to provide a truly integrated, homegrown solution that connects every Indian from the first mile to the last, and every getaway in between.”
Rapido said it supports more than 30 lakh captains across categories through its technology platform, offering flexible earning opportunities. The company has a presence in tier 2 and tier 3 markets and describes its platform as SaaS-driven.
The new brand identity will be introduced across the Rapido app, its captain network, marketing campaigns, digital platforms and on-ground assets in the coming weeks.
Rapido said the update reflects its focus on integrated mobility services across India.
.jpg)
