Reliance Retail has launched AJIO Beauty, expanding its presence in the beauty and personal care segment while strengthening its fashion and lifestyle ecosystem.
The new platform brings together products across skincare, makeup, haircare, fragrances, bath and body, personal care and beauty accessories, offering a portfolio spanning value, bridge-to-luxury, premium and luxury categories.
The launch integrates AJIO's fashion-focused customer base with the beauty expertise of Tira, Reliance Retail's omnichannel beauty platform. Customers can shop from more than 1,500 Indian and international brands, with deliveries available across over 19,000 pin codes. Selected cities will also have access to AJIO Rush for faster deliveries.
According to the company, AJIO Beauty will focus on curated discovery through trend-led edits, ingredient-based recommendations and personalised routines, alongside its product catalogue.
Commenting on the launch, an AJIO spokesperson said, "Fashion and beauty are increasingly converging as consumers look to express their personal style more holistically. With AJIO Beauty, we are extending AJIO's fashion-first philosophy into the beauty space, creating a destination where customers can discover products that complement their individuality and lifestyle. Backed by Reliance Retail's beauty expertise and AJIO's digital reach, we are excited to offer a curated beauty experience featuring the best of Indian and international brands, delivered seamlessly to customers across the country."
The launch is part of Reliance Retail's strategy to build an integrated fashion, beauty and lifestyle ecosystem by combining the strengths of AJIO and Tira into a unified shopping experience.
