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AJIO names Ahaan Panday as new brand ambassador
BY TEAM IMPACT

IMPACT Stories
The New Indian Ad: Less Perfect, More Real
BY Raaina Jain

Interview
‘Stories with heart will always have value’
BY Debolina Datta

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Lights Camera Action
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Cover Story
THE MARKETERS DEFINING WHAT’S NEXT
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Reliance Retail appoints Sandeep Karwa as Ajio CEO
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Ajio CEO Vineeth Nair moves to broader role at Reliance Retail
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IMPACT Stories
‘Snap’ed The Gen Z
BY Antora Chakraborty

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IMPACT Stories
YouTube India Goes Shoppable
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Spotlight
‘Clients choose people over logos, ideas over infrastructure’
BY Yash Bhatia

Creative Zone
Ads in Focus
BY Anushka Sengupta

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Ajio’s new festive campaign celebrates individuality and cultural diversity
BY TEAM IMPACT

Cover Story
Fake OOH For Real Likes
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Audi Collection Launches on Ajio Luxe in India
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