Pravis, a tech-first growth marketing agency, has announced the appointment of Ritu Sharda as Partner and Chief Creative Officer. With over 24 years of experience in the industry, Ritu is one of India’s most accomplished creative leaders. She joins Pravis from Ogilvy, where she led several iconic and award-winning campaigns.
In her new role, Ritu will oversee Pravis’ creative vision, ensuring that brand-building and performance marketing work seamlessly together to solve real brand challenges. Her expertise will be key in reinforcing Pravis’ commitment to creativity as a growth engine in the digital-first era.
Ms. Ritu Sharda, Partner & Chief Creative Officer, Pravis stated, “Creativity in the digital world is being forced into silos —brand storytelling on one side, performance marketing on the other. But true brand success comes from integrating the two seamlessly. That’s what excites me about Pravis. It’s built to be tech-first, with no silos and a compensation model tied to brand success. This is where I see the future, and I’m excited to build it with them.”
Mr. Vishal Gupta, Co-Founder of Pravis, added, "Brands have split agencies to manage different parts of the marketing funnel, resulting in lower ownership and agility. At Pravis, we take complete ownership of the entire funnel and tie our remuneration model to brand growth. With Ritu on board, we now have one of the sharpest creative minds ensuring that the power of creativity flows through the entire funnel seamlessly."
Ritu has a history of leading award-winning campaigns for some of the biggest global brands such as Mirinda, McDonald’s, Samsung, Nestlé, Coca-Cola, Google, and BMW. Some of her most notable campaigns include:
- Meri Maggi
- Adopt a pothole (Apollo Tyres)
- #ReleaseThePressure (Mirinda)
- #StandByToughMoms (All Out)
- The Legacy Project (100 Pipers Whiskey)
- #SaveTheEvidence (DNA Fights Rape)
- #PalatDe, #TaanePalatDe, #HarHaathToofan, #DumHaiTohDikha (Thums Up)
- #MaaJaisi (Mother Dairy)
- Men will be Men (Imperial Blue Whiskey)
A respected industry voice, Ritu has served as a juror for prestigious awards including Cannes Lions, The One Show, D&AD, and Effies APAC. She has also spoken at the global 3% conference.
Mr. Prashant Sinha, Co-Founder of Pravis, commented, "In a market of sameness, great creativity acts as a force multiplier—driving both brand differentiation and the efficiency of marketing spends. Ritu, with her track record of delivering award-winning, culture-defining work, will ensure that creativity becomes a growth engine, not an afterthought in a digital-first world."
Since its launch 18 months ago, Pravis has built an impressive client portfolio, including brands like Johnson’s Baby, Danone, Voltas Beko, Volvo, Neutrogena, Philips Appliances, and Apollo Tyres. With Ritu leading the creative vision, Pravis is well-positioned to help brands grow—not just by creating great ads, but by solving real brand challenges.
