Hocco has elevated Roli Shrivastava to the position of Chief Marketing Officer.
Shrivastava joined the company in 2018 as General Manager – Marketing, and went on to hold AVP Marketing and VP Marketing positions before being elevated to the current role.
At Hocco, she has worked closely with teams to build brands rooted in creativity, consumer understanding and collaboration, driving growth across businesses.
Besides helping launch Hocco Ice Creams, she has led several campaigns and initiatives such as ‘Hocco Aamchi’, Haldiram's Barfi Ice Cream collaboration, Hocco LEEMO and Hocco Bun Maska BIX.
In her new role, Shrivastava will lead marketing across Hocco Ice Creams, Hocco Restaurants, Hocco Eateries, Hocco Foods, and Huber & Holly Ice Creams.
