Royaloak Furniture has appointed Team Pumpkin as its integrated digital marketing partner as the furniture retailer looks to strengthen its digital presence and drive growth across online channels.
Founded in 2012, Royaloak has built a presence across India's furniture and home décor market through its retail network and e-commerce business. The partnership forms part of the brand’s efforts to deepen engagement with digitally connected consumers and enhance its online commerce ecosystem.
Under the mandate, Team Pumpkin will manage Royaloak’s social media marketing, website management, e-commerce operations and performance marketing initiatives. The agency will also provide strategic support for influencer engagement activities aimed at increasing visibility and customer engagement across platforms.
The collaboration is expected to focus on improving digital commerce experiences, strengthening brand visibility and driving measurable business outcomes through integrated digital strategies.
Commenting on the partnership, Vijai Subramaniam, Founder and Chairman, Royaloak, said, “As customer journeys increasingly move online, it becomes important for us to create stronger digital experiences that reflect our brand and connect with modern consumers. We look forward to this collaboration with Team Pumpkin.”
Swati Nathani, Co-Founder, Team Pumpkin, added, “We are excited to partner with Royaloak and build impactful digital narratives supported by performance-led strategies and commerce-focused solutions.”
Vinod Khandelwal, Chief Growth Officer, Team Pumpkin, said, “Royaloak’s strong market position presents significant opportunities for digital growth. We look forward to driving measurable business impact through integrated, performance-led digital strategies.”
