Grasim Industries Ltd has announced the appointment of ITC’s Sachin Sahay as Chief Executive Officer of Birla Opus Paints.
“Sahay has been appointed as CEO of Birla Opus Paints and will be designated as Senior Management Personnel of the company, effective February 16, 2026”, the company said in a regulatory filing.
The appointment follows the company’s earlier announcement regarding the exit of Rakshit Hargave as CEO of the paints business.
“Based on the recommendation of the Nomination and Remuneration Committee of the Company, today approved the appointment of Mr. Sachin Sahay as Chief Executive Officer of Birla Opus Paints, and as Senior Management Personnel of the Company effective 16th February 2026”, the filing stated.
Prior to this appointment, Sachin Sahay was with ITC, where he last served as Executive Vice President – Sales. He has over 30 years of experience in sales and marketing roles across multiple geographies in India. At ITC, he was involved in the development and expansion of the company’s FMCG channel from its initial stages to a national presence.
During his tenure, Sahay led the launch and growth of several brands, developed distribution networks across urban and rural markets, and worked on transformation initiatives. He was also involved in implementing field force automation and streamlining stockist operations across ITC’s businesses, including cigarettes, foods and FMCG.
