Samsung India staged the fifth edition of the #PlayGalaxy Cup, a flagship esports property powered by the new Samsung Galaxy S26 series, bringing together 48 leading gaming creators for a high intensity competitive showcase.
The tournament, livestreamed on Samsung India’s official YouTube channel and screened across select Samsung Exclusive Stores, recorded a reach of over 350 million users. Season 5 saw Kaashvi Warriors emerge as champions following more than four hours of head-to-head gameplay.
Participants included prominent creators such as TechnoGamerz, Mythpat, GamerFleet, Desi Gamers, Gautami Abhyudaya, Sooneeta and Sourav Joshi, amplifying audience engagement and competitive intensity.
“At Samsung, we’re proud to empower India’s vibrant esports community with Galaxy devices designed for high-performance gaming. It’s a remarkable achievement that within a span of three years, we’ve brought so many people together under one platform – #PlayGalaxy Cup – which has now entered its fifth edition. More than just a gaming tournament, the #PlayGalaxy Cup has become a celebration of skill, passion and innovation, and this season we’ve taken it to the next level with even bigger battles and exclusive experiences – thanks to the new Samsung Galaxy S26 Series. The stellar performance, the reduced thickness and lighter weight of the device provide an immersive experience like no other,” said Aditya Babbar, Vice President: Head of Product Marketing & E-commerce at Samsung Mobile.
Samsung positioned the Galaxy S26 series as central to the tournament experience, highlighting its upgraded performance, immersive display, slimmer profile and lighter build under sustained competitive conditions.
Now in its fifth season, the #PlayGalaxy Cup has evolved into a large-scale creator led platform, reinforcing Samsung’s engagement with Gen Z and millennial audiences at the forefront of India’s gaming ecosystem.
