SBI Life Appoints Rishabh Pant and Ravindra Jadeja as Brand Ambassadors

India, 20th January 2026: SBI Life Insurance has onboarded cricketers Rishabh Pant and Ravindra Jadeja as brand ambassadors and introduced them as ‘Jolly’ and ‘Polly’ in its new campaign aimed at reinforcing the role of life insurance in enabling individuals to pursue personal aspirations while securing family responsibilities.

The campaign is anchored in the brand’s philosophy, ‘Apne Liye, Apno Ke Liye’, and positions life insurance as a tool that allows individuals to balance ambition with long-term financial security. Through the two characters, SBI Life seeks to highlight that personal dreams and family commitments are not mutually exclusive.

‘Jolly’, portrayed by Pant, represents spontaneity and optimism, encouraging individuals to live fully while recognising the importance of financial planning. ‘Polly’, played by Jadeja, reflects composure and long-term thinking, guiding conversations around preparedness and responsibility. Together, the characters mirror everyday household conversations where aspirations are weighed alongside family obligations.

As part of the campaign rollout, SBI Life has released two television commercials set in everyday Indian contexts. The first film follows a young woman aspiring to become a wrestler, where concerns about financial security are addressed through life insurance planning. The second film portrays a man choosing to practise women’s rights law, with family members expressing concerns about financial stability, which are resolved through assurance of future protection. Both films conclude with the line: “Karo Poore Apne Iraade, Apno Se Kiye Sabhi Vaade”.

Watch the campaigns:


Commenting on the new brand association and campaign launch, Mr. Ravindra Sharma, Chief – Brand, Corporate Communications and CSR, SBI Life Insurance, said, “India is witnessing a generational shift in aspirations, where individuals want to live meaningful, purpose-driven lives while staying committed to their familial responsibilities. At SBI Life, we believe life insurance enables this balance. ‘Jolly & Polly’, bring this belief to life in a simple, relatable way, showing that when people are financially prepared for their loved ones, they can move forward with confidence. Our philosophy of ‘Apne Liye, Apno Ke Liye’ reflects the insight that assurance about financial safeguards for loved ones’ future empowers individuals to pursue their own aspirations.

He further added, “By bringing these characters to life through our brand ambassadors Rishabh Pant and Ravindra Jadeja, we are creating a narrative that evolves over time—moving conversations about life insurance away from fear and towards empowerment, confidence, and everyday relevance. This campaign underscores our long-term commitment to making life insurance more relatable, strengthening both brand affinity and understanding of life insurance as a vital pillar of financial well-being.”



Sharing their thoughts on the association, Rishabh Pant said, “The youth of our country have big dreams, and I’ve always believed in creating opportunities that help those dreams take flight. In fact, the brand’s commitment to empower individuals to shape a future full of possibilities connects deeply with me. Personally, I live by the principle of pursuing what excites me and as Jolly, I’m encouraging families to let their young ones chase their passion. So being the brand ambassador for SBI Life feels natural, as the spirit of supporting dreams and creating endless possibilities resonates intrinsically with me.”

Ravindra Jadeja added, “Being the brand ambassador of SBI Life gives me a unique opportunity to engage meaningfully with households across the country and be part of their living room conversations. As Polly, I’m encouraging individuals to plan thoughtfully so they don’t have to compromise on family responsibilities while pursuing personal dreams. It’s humbling to join SBI Life on this mission to help individuals and families believe that balancing personal aspirations with family goals is not only possible but empowering too. I sincerely hope we can spark a cultural shift and make a positive impact on our nation’s progress, one individual and one family at a time.”

With ‘Jolly & Polly’, SBI Life is building a long-term narrative around modern attitudes to ambition, responsibility, and financial preparedness, positioning life insurance as a support system that enables individuals to move forward with confidence while securing their families’ future.