Swiggy’s campaign for its 10-minute food delivery service, featuring cricketer Rishabh Pant, has secured the 14th position in IMPACT’s Top 75 Campaigns of 2025.
The film opens with Pant and a friend relaxing on a couch and scrolling through their phones when hunger strikes. As the friend complains about being hungry, Pant casually suggests ordering from Swiggy, assuring him that the food will arrive in 10 minutes. When his friend reacts with disbelief, the film transitions into a playful visual sequence imagining chefs racing through city streets cooking on the move, grilling skewers on portable setups, tossing noodles mid-air and baking naans in a moving tandoor.
The narrative then cuts back to reality as the doorbell rings, revealing a Swiggy Bolt delivery partner at the door with a hot food order. Pant explains that Swiggy Bolt enables rapid delivery by positioning delivery partners close to restaurants, allowing them to pick up orders at short notice. The friend, visibly impressed, tries to downplay his surprise. The film ends with a voiceover reinforcing Swiggy Bolt’s promise of delivering fresh, hot food in just 10 minutes.
Conceptualised by Moonshot, the campaign was written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi.
For the 2025 edition, the IMPACT editorial board evaluated campaigns on parameters including narrative clarity, creative execution, originality and production quality. The final list recognises campaigns that stood out for their strong messaging and cultural relevance.
