Swiggy has added a Polaroid-style photo feature to its gifting platform, Giftables, allowing users to include printed photographs with their orders. The feature is free to use and was introduced ahead of Christmas and New Year.
Swiggy Co-Founder and CGO, Phani Kishan shared his experience of using the feature on social media, posting images from the company’s early days. The photos show moments from when the team worked out of a home office, reached its first million orders, held early planning sessions, and when the entire team could fit into a single photograph.
Sharing on social media, Kishan wrote, “Some milestones stay on calendars. Others hide in old photos you don’t visit enough… As the year winds down, we turned a few of these moments into Polaroid-style prints on Swiggy Giftables. Simple, personal, and meaningful enough to give someone who was there with you. Because some memories make the best year-end gifts.”
The new feature allows users to select an image from their phone gallery, add a caption, and create a stylised Polaroid-style print. The image can be saved, shared via WhatsApp, or printed and delivered along with a gift.
Giftables was launched earlier this year as part of Swiggy’s quick-commerce services. The platform offers on-demand gifting across categories such as chocolates, cakes, flowers, electronics, jewellery and toys. Users can choose from more than 30,000 gift options and combine multiple items into a single order.
According to Swiggy, Raksha Bandhan, Friendship Day and Valentine’s Day were the most active gifting days on the platform in 2025. On Valentine’s Day, orders for roses reached 666 per minute across India. The platform allows users to combine items such as cakes with flowers or sweets with perfume in one delivery.
Orders placed through Giftables are delivered within 30 minutes, either to the sender or directly to the recipient. The addition of the photo feature is aimed at enabling users to include a personal element alongside time-sensitive gifting.
