Instamart has released a new Christmas digital video commercial featuring a reworked version of Daler Mehndi’s 1990s track Bolo Taara Ra Ra. The company has secured official rights to the song and adapted it for the campaign under the title “Taara Ra Ra, Ghar Ghar Aa Ra Ra”.
The film focuses on Instamart’s 10-minute delivery service for Christmas-related items, including gifts, decorations and tree toppers. The campaign highlights the availability of festive products through the platform during the holiday period.
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The film opens on Christmas Eve in a living room, where a young Sardaar child stands near a decorated Christmas tree and makes a wish: “Santa ji, menu star bana do… main shooon-shooon har jagah jaawanga.” The child is then shown transforming into a Christmas star, which splits into multiple stars travelling across different parts of India.
As the stars appear in various locations, people are shown dancing to the music in settings including homes, public spaces and workplaces. The sequence ends with a star appearing on a mobile phone screen as a user browses Instamart and adds an item to their cart. A voiceover states: “Christmas gifts se lekar Christmas tree ka taara ra ra… bas 10 minutes mein aa ra ra ra. Only on Instamart.” The film concludes with the star returning to the Christmas tree and transforming back into the child.
Commenting on the campaign, Mayur Hola - Head of Brand, Swiggy, said, “Christmas has a way of sneaking up on us in the most wonderful way. One moment you’re humming Taara Ra Ra, the next you realise you still need gifts, décor, cookies, or that one taara that completes the tree. This film is a musical reminder that celebrations should never pause for shopping lists. We continue to embrace global festivals, present them in a way that feels uniquely ours, and add more tyohaars for all of us to be joyous about. And needless to say, with Instamart, everything you need - thoughtful, twinkly, or totally last-minute arrives in just 10 minutes, so you can keep the party going.”
Alongside the film, Instamart has introduced a seasonal range on its platform, including Christmas decorations, festive essentials and gifting options.
