As IMPACT’s Hall of Fame 2025 countdown continues, three distinct campaigns have emerged as standout contributors to this year’s advertising landscape — combining nostalgia, cultural insight and simple human truth to resonate with audiences and earn their places in the prestigious Top 75 list.
Rank 42 — Dr. Agarwal’s Eye Hospital & Moonshot’s Cricket Insight
At Rank 42, Dr. Agarwal’s Eye Hospital teamed up with Moonshot to craft A Classic Cricket Moment, an ad featuring cricket legends Sachin Tendulkar and Glenn McGrath. Using a memorable cricket moment to underscore the importance of regular eye check-ups, this campaign delivered its message with simple insight, cultural familiarity and gentle humor. The interplay between two sporting icons helped make eye health awareness both accessible and engaging.
Rank 41 — Snitch & Verve Media’s ‘Just Say It’ Campaign
Moving into Rank 41, Snitch and Verve Media earned acclaim with their Men’s Day film that tackled the subtle social discomfort around complimenting men. The narrative unfolds through relatable everyday moments — in college, at work and in elevators — where admiration is felt but rarely spoken. With restrained observational storytelling and a reflective voiceover, the campaign encourages viewers to break the silence and just say it, reinforcing that sometimes honest expression makes all the difference.
Rank 40 — Lenskart’s Nostalgia-Driven ‘Gold Kaha Hai?’
At No. 40, Lenskart’s ‘Gold Kaha Hai?’ campaign captivated audiences by reviving a beloved Bollywood icon. The eyewear brand brought back Shakti Kapoor’s Crime Master Gogo, reimagined as Crime Master Popo, to humorous effect — cleverly tying the character’s flamboyant antics into the brand’s Lenskart Gold membership proposition. The campaign was developed by Lenskart’s in-house creative team and stood out for its rich cultural recall, lively scripting, and seamless blend of pop-culture nostalgia with a contemporary brand message.
