Snitch’s Men’s Day campaign has secured the 41st position in IMPACT’s Top 75 Campaigns of 2025, earning recognition for its nuanced take on a rarely discussed social behaviour, the discomfort associated with openly complimenting men.
The film examines how appreciation for men often remains unspoken, even when it is clearly felt. Drawing from everyday situations, the narrative unfolds across three relatable scenarios, a college interaction, an office moment, and a brief exchange inside a lift. In each instance, characters notice and admire a man’s outfit but hesitate to verbalise the compliment, opting instead for fleeting glances or silent acknowledgment.
A reflective voiceover ties these moments together, calling out the pattern and questioning why compliments for men frequently stop short of words. The restrained storytelling and observational tone underline the campaign’s central message: sometimes, saying it out loud matters.
Developed by Verve Media under the creative leadership of Mayur Gole, ‘Just Say It’ stood out for its cultural relevance and clarity of thought. For its 2025 rankings, the IMPACT editorial board evaluated hundreds of campaigns on parameters including narrative clarity, creative execution, originality, production quality, and overall impact.
