Brand: EnAble India | Campaign Name: The Purple Economy
AGENCY
Arpan Bhattacharyya
Executive Director - Head of Creative, Copy (South), Lowe Lintas
“The differently abled want to be able to enjoy the same experiences - like going to a mall or a restaurant. They’re not looking for sympathy, rather equal opportunity. That’s what the Purple Economy Movement is about. When EnAble India approached us, the only guardrails for us was to avoid the usual. So, we decided to appeal to cold-hard business sense instead of the heart.”
CLIENT
Shanti Raghavan
Founder, EnAble India - The Purple Economy Movement
“This film shows the power of the Purple Economy: it makes you see the customer base you’ve been missing—and once you see it, you can’t unsee it. Who is this customer? They are parents, innovators, entrepreneurs, firebrand personalities.”
Brand: Snitch | Campaign Name: Just Say It
AGENCY
Mayur Gole
Co-Founder, Verve Media
“The ‘Just Say It’ concept was born from recognising the ‘silent nod’ — that moment of appreciation that often gets lost in hesitation. We wanted to transform that subtle cultural nuance into a powerful statement that perfectly matches Snitch’s bold and progressive brand voice. This film doesn’t just showcase fashion; it encourages a simple, positive behavioural shift.”
CLIENT
Chetan Siyal
Chief Marketing Officer, Snitch
“Men’s Day felt like the right moment to address something we all see but rarely talk about. Men put in the effort in how they dress, yet appreciation for them is often muted. With this campaign, we wanted to encourage people to speak the positive things they already feel. Compliments are small, but they make a real difference.”
Brand: Resmed | Campaign Name: Don’t Snooze the Snore
AGENCY
Dorelle Kulkarni
Managing Director, Havas Life Mumbai
“The campaign was born from a simple, powerful insight: most Indians normalise snoring for years. We saw an opportunity to shift this mindset by reframing snoring as a potential cry for help. By bringing this overlooked signal into the spotlight, we aim to empower people to act earlier, use easy diagnostic tools like Resmed’s Home Sleep Test & take control of their sleep health and quality of life.”
CLIENT
Sandeep Gulati
General Manager, Resmed India
“With this campaign, we want to change how people see snoring, from a harmless sound to a serious health issue that deserves attention. Our goal is to empower individuals to act early and seek help through easy diagnostic tools like Resmed’s Home Sleep Test. Better sleep truly means a better life.”
Brand: Medanta | Campaign Name: #SochoMatBaatKaro
AGENCY
Apoorv Chaudhary
Founder & CEO, a-tom
“We men discuss everything with technology today yet still hesitate to discuss our own health with the people who truly matter. With Medanta, we wanted to break the silence around prostate cancer and nudge men toward that one honest, life-saving conversation. Proud of our team that brought this story to life, if it helps even one person get checked, it’s worth it.”
CLIENT
Pankaj Sahni
Group CEO, Medanta
“This campaign, a part of our larger #JaantaHaiMedanta movement aims to shatter the silence around Prostate Cancer, urging men to speak up and spread the word about this potentially life-threatening condition. When people are more involved in their own care, they make informed decisions, proactively manage their health, and seek timely consultation.”
