Dr. Agarwal's Eye Hospital’s campaign A Classic Cricket Moment has secured the 43rd spot in IMPACT’s Top 75 Campaigns of 2025. The film stands out for its simple insight, cultural familiarity, and restrained humour.
In the ad, Tendulkar and McGrath discuss a key cricket moment to stress the importance of regular eye exams. The campaign raises awareness about eye health. They started one of the iconic moments where Tendulkar was not out in the leg before wicket, but due to McGrath, the cricket god was given out.
The campaign was developed by Moonshot under the creative leadership of Tanmay Bhat, Devaiah Bopanna, Anirudh More, and Manish Badlani.
For its 2025 rankings, the IMPACT editorial board evaluated campaigns across parameters including narrative clarity, creative execution, cultural relevance, originality, production quality, and overall impact. As the industry heads into 2026, IMPACT continues to spotlight the ideas and creative teams that shaped the year in Indian advertising.
