Schneider Electric has launched Unica Pure+, a new range of fully flat switches for contemporary Indian homes, as part of its festive-season offering. The launch is supported by a new brand film, ‘Pure Design, Pure Delight’.
Set against a family gathering, the campaign follows a child repeatedly asking adults to switch the fan, lights, and Wi-Fi on and off, drawn to the tactile experience of the new flat switch. The film positions the product as more than a functional home fixture, highlighting how considered design can add delight to everyday interactions.
Ratnesh Pandey, Vice President, Marketing, Schneider Electric India, said, “The festive season is a time when every home feels a little more special. At Schneider Electric, we believe great design can make those moments even more meaningful. With Unica Pure+, we wanted to give families a switch that quietly lifts a space and brings a little more pride to everyday living. ‘Pure Design, Pure Delight’ is about celebrating how the finest details can make a house feel like home.”
Unica Pure+ features a fully flat, uninterrupted profile designed to complement modern interiors across luxury residences, boutique hotels and premium workspaces. The range is available in Silver Bronze, Polar White, Volcanic Grey and Warm Grey. It also offers an electrical life of more than one lakh clicks.
The range is compatible with Schneider Electric’s Wiser Home Automation ecosystem, allowing homeowners to integrate the switches with connected-home solutions. The campaign will run across OOH, OTT, digital, retail, BTL, and e-commerce platforms, targeting consumers during the festive home-upgrade period.
