Shell Advance motorcycle-oil has announced its partnership with Royal Enfield as the Official Lubricants Partner for Motoverse 2025.
Shell Advance and Royal Enfield are working together to inspire and support more women to take charge of their journey as bikers with confidence. The partnership will offer immersive experiences that equip women riders with the knowledge and confidence to maintain their motorcycles, and ride with independence.
Announcing the partnership, Ankita Mehra, Chief Marketing Officer, Shell Lubricants, India, said, “Through our partnership with Royal Enfield, we are blending technological excellence of Shell Advance with the timeless legacy of Royal Enfield to create meaningful experiences for India’s riding community. We are particularly excited about the growing participation of women in biking culture and are committed to fuelling their journey with the right tools, knowledge and confidence making every ride a Crazy Good experience.”
At Motoverse 2025, Shell Advance will host a range of immersive experiences alongside its product showcase, all designed to create a safe, inclusive space for women riders to learn, connect, and celebrate their passion for motorcycling. A standout feature will be Motoreel, an inspiring storytelling platform that brings together celebrated voices from the motorcycling world, including Abhinav Bhatt, Vanessa Ruck, Arun Ramdas, and Candidalouis.
