Shemaroo Entertainment has acquired the complete content library of OHO Gujarati for its OTT platform ShemarooMe, marking a first-of-its-kind consolidation in the Gujarati OTT space.
The acquisition brings over 30 original Gujarati web series, featuring work from more than 450 local actors, making it one of the most extensive collections of Gujarati web content. This builds on ShemarooMe’s existing strength in Gujarati content, where the platform includes originals, curated libraries, and culturally rooted narratives, while expanding its digital content portfolio in a focused and measured manner.
On the development, Saurabh Srivastava, Chief Operating Officer, Digital Business at Shemaroo Entertainment Ltd, said, “As we bring the well-established catalogue of OHO Gujarati onto ShemarooMe, our focus remains on making high-quality Gujarati stories more accessible while continuing to invest in compelling content. With our strong connection to Gujarati viewers across the world, we believe these stories from the OHO catalogue can travel far and create an exciting entertainment offering for viewers.”
The first title to drop from the acquired library will be Pratik Gandhi-starrer Vitthal Teedi, scheduled to stream on ShemarooMe from April 10. Set in the heartland of Saurashtra in the 1980s, the Gujarati web series follows a small-time gambler navigating the tension between personal ideals and the realities imposed by circumstances. Vitthal Teedi combines character-driven storytelling with a rooted cultural backdrop. The series marks Pratik Gandhi’s first and only Gujarati web series appearance to date. Its soundtrack features contributions from Aditya Gadhvi, Jigardan Gadhavi, and Geeta Rabari.
For Shemaroo, this acquisition aligns with its ongoing digital growth strategy, which prioritises sustainable expansion, deeper regional engagement, and a steady pipeline of original and curated content across languages.
