Signify has unveiled its new festive campaign featuring actor and brand ambassador Sanya Malhotra, spotlighting its latest Philips Smart and Deco lighting range.
This festive season, Signify taps into the trend of celebrating with music, an experience that resonates with Gen Z and younger audience. The campaign shows a day in the life of a young couple, who enjoy music, ambient lighting and celebrate every moment.
It also highlights how lights can transform everyday spaces into joyful expressions, featuring Rohan Gurbaxani, choreographed by Karishma Chavan and music by Aman Pant, and a host of energetic talented professionals.
The conceptualisation of the campaign is done by the creative agency FCB Kinnect. It will be available across YouTube, Instagram, Facebook, OTT and social media channels.
Speaking on the campaign launch, Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs and CSR said, “As the festive season lights up homes across the country, Signify celebrates the spirit of togetherness, joy, and vibrant moments. Our campaign, ‘Light Up Every Day,’ reflects the changing consumer landscape, where Gen Z is emerging as a key buyer with a strong preference for personalisation, mood-setting, and memorable experiences. Through lighting, we are not just enhancing spaces, we are shaping moments, moods, and memories. This campaign embodies our commitment to delivering lighting solutions that resonate with contemporary lifestyles and celebrate the joy of living every day because when light speaks your vibe, every day becomes a celebration.”
Sanya Malhotra said, “Festivals have always held a special place in my heart. This is a time when every Indian home comes alive with warmth, joy, and togetherness. Light is at the core of these celebrations, and that is why I am so excited to be part of this campaign with Signify. I have always admired Philips products especially the Smart and Deco lighting range. The lighting sets the mood, expresses style, and creates lifetime memories. Hope you love this campaign as much as I did in making it.”
