Skechers has renewed its partnership with the Mumbai Indians, returning as the team’s official Kit Partner for the third consecutive season of India’s premier T20 cricket tournament.
As part of the collaboration, Skechers will once again design and supply high-performance kits for players, alongside a range of official merchandise aimed at fans. The association reinforces the brand’s growing footprint in India’s cricket ecosystem, aligning with one of the league’s most successful franchises.
The new season kit introduces refined gold accents to the player jersey, lending a more premium aesthetic that reflects the team’s legacy. The fan jersey, meanwhile, has been designed for versatility, extending its appeal beyond match days into everyday wear.
Rahul Vira, CEO, Skechers South Asia, said, “Mumbai Indians are a team that embodies the consistency, resilience, and fearless spirit that aligns naturally with Skechers’ performance-led philosophy. As we enter the third year of our partnership, we look forward to bringing fans closer to the team through footwear and apparel that combine innovation, comfort, and style, while celebrating the energy and ambition that define modern-day cricket.”
A Mumbai Indians spokesperson added, “At Mumbai Indians, the jersey represents more than just the team; it reflects our mindset, pride, and expectations. Our continued association with Skechers ensures that our players are equipped with kits that support performance at the highest level, while also giving our fans a way to feel connected to the team, both on and off the field.”
To support the launch, the brand will roll out a digital-first content series featuring players including Tilak Varma, Shardul Thakur and Ryan Rickelton. The campaign will focus on the intersection of sport, style and fandom, aiming to strengthen fan connections through the season while reinforcing Skechers’ positioning in both performance and lifestyle categories.
