SLMG Beverages Private Limited, a Coca-Cola bottling partner, has announced the appointment of Lagan Shastri as its Chief Executive Officer (CEO), effective August 10, 2026.
In this role, he will lead SLMG Beverages by strengthening its market leadership, advancing digital capabilities and fostering a culture of high performance.
Shastri brings nearly three decades of commercial, operational and general management experience across the beverages, FMCG and consumer products sectors. A veteran of the Coca-Cola ecosystem, he began his career with Hindustan Coca-Cola Beverages (HCCB) as a Management Trainee. Over a twenty-year tenure, he went on to hold several senior leadership roles spanning Sales, Marketing, Commercial Profit Centre Management and Strategy. He was later appointed as Executive Director – Market Operations, where he managed HCCB’s end-to-end market operations and co-led the enterprise’s strategy alongside the CEO.
In 2020, Shastri took over as the Managing Director and Chief Executive Officer of DFM Foods Limited. He then joined Reliance Consumer Products Limited (RCPL) as Strategic Advisor. Most recently, Shastri undertook strategic advisory roles with promoters, institutions and emerging businesses, focusing on governance and organisational scaling.
Commenting on the appointment in an official statement, the Board of Directors, SLMG Beverages said, “The appointment of Mr. Lagan Shastri marks a monumental milestone as we prepare SLMG Beverages for its next phase of exponential growth. Lagan brings an unmatched executive pedigree across the consumer sector and deep institutional knowledge of the bottling ecosystem. The Board is fully committed to supporting him as we scale our people, manufacturing, digital, and supply chain capabilities to build one of the world's most admired Coca-Cola bottling businesses."
On his appointment, Shastri said, “I am honoured and excited to lead SLMG Beverages at such an important stage in its growth journey. SLMG has built an exceptional foundation, anchored in deep market understanding, enduring customer and system partnerships, and a strong innovation led culture of execution. We have a tremendous opportunity ahead of us to build on these strengths, accelerate growth and create an even more agile, innovative and future-ready organisation. I look forward to working closely with the Operational Board, our leadership team and colleagues across SLMG as we pursue our bold ambition of building a US$10 billion enterprise value and being recognised among the Top 10 Global Coca-Cola Bottlers, while creating sustainable long-term value for all our stakeholders.”
.png)
