Bajaj Electricals has appointed Krishnan Sundaram as its Chief Growth & New Business Officer, effective August 11, 2026. He has also been designated as a Senior Management Personnel, the company revealed in a regulatory filing.
The appointment was approved by the company's board of directors at its meeting held on Thursday.
Sundaram brings nearly 26 years of experience in marketing, brand management and business leadership roles. He spent over two decades at Hindustan Unilever Limited in roles across categories, last serving as Vice President and Business Head for the Nutrition Portfolio. Prior to joining Bajaj Electricals, Sundaram served as the CEO of Vini Cosmetics.
Commenting on the development, Shekhar Bajaj, Chairman, Bajaj Electricals Limited said, “We are pleased to welcome Krishnan Sundaram to Bajaj Electricals. His extensive experience in building businesses, driving innovation and creating new categories will bring valuable perspective to our leadership team. We look forward to his contribution as we continue to strengthen our portfolio and create meaningful value for our customers and stakeholders.”
Sanjay Sachdeva, Managing Director & CEO, Bajaj Electricals Limited added, “We are delighted to welcome Krishnan to Bajaj Electricals, where he will lead our growth and new business agenda. His strong consumer-centric mindset, commercial acumen and experience in driving transformational growth will be valuable as we identify and scale new opportunities. We are confident that his leadership will contribute meaningfully to the company’s next phase of growth.”
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