Social Panga, a leading integrated creative and digital marketing agency in India, has announced the launch of ‘The Viral Union’ (TVU), a dedicated influencer marketing vertical. Led by Sudarshan Kailash, TVU aims to provide brands with comprehensive influencer marketing solutions, ranging from nano to macro influencers, talent partnerships, and performance-driven campaigns.
With the influencer marketing sector predicted to grow by 25% annually, reaching ?10,500 crore by 2027, Social Panga’s entry into this space further highlights its focus on delivering high-impact, scalable, and data-driven influencer strategies. This move strengthens the company’s solution-driven and integrated approach to marketing.
Himanshu Arora, Co-Founder of Social Panga, remarked, “Influencer marketing is no longer an add-on—it’s a core strategy for brands looking to engage audiences authentically. The Viral Union is designed to bridge the gap between content creators and brand narratives, ensuring campaigns that not only drive visibility but also deliver tangible business impact. With TVU, we are doubling down on our commitment to data-backed, creative-first storytelling that truly resonates.”
Gaurav Arora, Co-Founder of Social Panga, added, “We have always believed in deep vertical expertise and evolving with market dynamics. The Viral Union is a natural extension of this philosophy, bringing together data, creativity, and authenticity to drive meaningful engagement for brands. With TVU, we are strengthening our integrated ecosystem—complementing the production excellence of The Yellow Shutter and the creative ingenuity of Social Panga—to elevate brand storytelling and campaign impact.”
Sudarshan Kailash, Head of The Viral Union, shared his vision for the new vertical: “Influencer marketing is no longer just about visibility; it’s about delivering real impact. At The Viral Union, we are committed to building campaigns rooted in authenticity, backed by data, and driven by creativity. Our goal is to set new benchmarks in the industry, helping brands connect with audiences in more meaningful and effective ways.”
The Viral Union is already collaborating with top brands such as Domino’s, AMD, Kit Kat, Bumble, Swiggy, Tata Motors, Pepperfry, and 3M. The new vertical is set to scale influencer-driven strategies across multiple platforms, industries, and audience segments.
Social Panga is part of LS Digital and also operates a production house called The Yellow Shutter.
