Sonata has launched Summit, its first design-led statement watch collection, drawing inspiration from the landscapes of Ladakh to offer premium styling at an accessible price point.
The men's collection comprises seven timepieces, each reflecting a different element of the region's terrain, from mountain peaks and monasteries to sand dunes, glaciers and expansive blue skies. Designed for a new generation of consumers, the collection aligns with the brand's 'Watch Out For Us' positioning.
Pulak Narain, Brand Head - Sonata, Titan Company Limited, said, “As the brand expands its design vocabulary and enters a more elevated space, the Summit collection brings together a strong narrative and contemporary aesthetics to create a more aspirational expression of Sonata. The collection allows us to build on the spirit of the upstart that has always been central to the brand, while establishing a distinctive proposition rooted in design and a compelling story. With this collection, we are strengthening Sonata's relevance in the premium yet value conscious space. This launch is about shaping a new chapter for the brand and the way it is experienced by our consumers.”
The Summit range is designed to transition across everyday and formal occasions while combining contemporary aesthetics with a distinctive design narrative.
The collection is available through Sonata stores, authorised retailers, leading e-commerce platforms and the brand's official website.
